Wholesale partners

House coffee from a Sierra Foothills Ranch

Valley View Ranch Coffee is small-batch specialty coffee roasted in Prather, California (Sierra foothills east of Fresno and Clovis). We source 85+ specialty green coffee and roast each lot for that coffee's character: sweetness, body, and origin.

Your guests taste the difference when the house cup is premium beans, roast-dated, and consistent.

Retail reference: about $21/lb on the shelf and online. Partner pricing stays under retail.

Why partners work with us

  • Cup quality. Premium specialty green. House drip and espresso guests remember.
  • Roast-date fresh. Small batches, not warehouse coffee roasted months ago.
  • Reliability. Ongoing orders with clear delivery terms.
  • On your gear. Dial-in tasting on the equipment you actually use.
  • Ranch story. Real foothills place. Optional co-brand for counter or gift.
Who this is for

Independent restaurants, breakfast houses, bakeries with espresso, boutique lodging breakfast, offices, and tasting rooms that want a reliable house coffee (especially in Clovis) and a smaller local partner who shows up.

Foodservice and office brew supply. Not grocery half-off bags.

Wholesale Partner · Ranch coffee

Ranch price
$18 / lb
Optional $17 / lb when you order at least 20 lb / week
  • Partner Tasting Kit $55 (three roast-dated 12 oz profiles + tasting card)
  • After the kit: lock ranch price for 90 days, then review together
  • Free Clovis delivery when written into the wholesale / partner agreement
  • Window: 1-3 days after ordering (roast + deliver). Not same-day.
  • Outside Clovis: ship (product + real postage). Free delivery is Clovis only.
  • Formats: 5 lb bulk preferred, or 1 lb bags. Whole bean preferred.

White label · Your brand on the bag

Basic bags. Basic legal labels. Built to move product.

Your beans, we roast (bulk bagging)

$6 / lb
Up to 10 lb

You supply the green. We roast and bag in bulk with basic legal labeling.

$5 / lb
20 lb+

Same basics for larger wholesale white-label runs.

Our beans, your label

Wholesale price
Our coffee under your label

Same wholesale coffee pricing. You apply your own label. No white-label uplift.

Not included: custom design, premium print runs, showcase packaging, same-day turns, or free delivery outside written Wholesale Partner terms. Same roast window: 1-3 days after ordering unless we confirm a different schedule for a larger run.

How we start

1
Taste

Order the Partner Tasting Kit ($55). Prefer a short dial-in on your gear when schedules allow.

2
Decide

If the cup wins, you become a Wholesale Partner.

3
Agreement

We discuss what you want and build a plan that fits your business.

4
Order

Text or call. We roast and deliver in Clovis in 1-3 days after ordering, or ship outside Clovis.

Delivery

  • Clovis: free when written into the wholesale / partner agreement.
  • Window: 1-3 days after ordering. Not same-day.
  • Outside Clovis: ship + real postage (or a special drop Matthew agrees to).

Start a conversation

Matthew Steht

Valley View Ranch Coffee · Prather, CA

Email: drink@vvrcoffee.com
Web: vvrcoffee.com

Email (or text) with your business name, Clovis or ship, estimated lb/week (or white-label run size), and whether you want the $55 Partner Tasting Kit or a white-label quote.

Email drink@vvrcoffee.com